About Us

Follow your passion, and success will follow you

Sarah's Story

Beauty that respects who you've become.

Sarah Fendrich didn't just study the beauty industry — she helped shape it. With over 20 years of experience working inside prestigious brands including Prescriptives, Bobbi Brown, and Christian Dior, Sarah developed an expert-level understanding of what makes premium cosmetics perform and what makes a look truly last.

That expertise drove her to create her own makeup and skincare line — cosmetics made for the woman the industry stopped paying attention to. For skin that's lived, for taste that's evolved, for standards that have stopped settling.

Every product is clean, cruelty free, halal certified, and FDA compliant — manufactured in North America under strict regulatory oversight and Good Manufacturing Practices (GMP). Made by an artist who's spent 20+ years getting it right.

Explore the cosmetics collection

Exceptional Service
& Customized Experience

I am dedicated to ensuring that my clients
look and feel their best on their special day.

In 2022, Sarah launched Makeup by Sarah Fendrich, bringing her artistry and her products directly to clients in the San Francisco Bay Area and beyond.

She specializes in looks for high-stakes moments: corporate headshots, keynote stages, weddings, editorial shoots, makeup lessons, and makeup parties — and everything in between.

Her clientele includes executives, celebrities, and anyone who wants to show up looking polished, confident, and completely themselves.

Sarah's work has been recognized across the industry. She is a two-time honoree from the Danville, California Chamber of Commerce — awarded Best Health & Wellness Beauty Business in 2023 and Best Home-Based Business in 2025 — a reflection of both the quality of her craft and the trust she has built in her community.

Whether you're stepping in front of a camera, walking onto a stage, or simply ready to invest in a look that's truly yours, Sarah's goal is the same: 100% satisfaction, every time. Your confidence is her benchmark.